First off, I'm really sorry if this isn't the right place to post (or if this is even allowed), secondly, I'm not completely sure if this is classed as Origami as I suspect sticking and cutting may have been involved. However, there is definately quite abit of folding going on.
This is what I'm looking to find out how to create:

Basically, when lying flat, the square opens in the middle vertically and folds back on itself to reveal a new face, this face then opens up horizontally and folds back on itself. Thisrepeats and is infinite.
I'm hoping someone may know the name of this object, or how to create it?
Thanks alot in advance.
Any help is much appreciated.
Scott.